Job Summary
Our client is seeking an experienced Marketing Specialist with a background in commercial construction. The ideal candidate is a proactive individual who embodies a collaborative approach and demonstrates enthusiasm for promoting high-quality commercial properties with optimal return on investment.
Responsibilities
Key responsibilities for this role include:
- Collaborating with the sales and project teams to develop marketing strategies that align with business goals and target audiences.
- Creating compelling marketing materials, including brochures, presentations, and website content, to showcase the company's projects and capabilities.
- Managing digital marketing channels, including social media, email campaigns, and online advertising, to increase brand visibility and generate leads.
- Conducting market research and competitive analysis to identify trends, opportunities, and areas for differentiation.
- Coordinating with external vendors and agencies to execute marketing initiatives, such as advertising campaigns, trade shows, and sponsorships.
- Monitoring and analyzing marketing metrics, such as website traffic, social media engagement, and lead generation, to measure effectiveness and inform decision-making.
- Assisting with the development and implementation of marketing campaigns to support specific projects or initiatives.
- Providing support for internal communications efforts, including employee newsletters, intranet content, and company events.
- Collaborating with cross-functional teams to ensure brand consistency and alignment with company messaging and values.
- Staying informed about industry trends, best practices, and emerging technologies in marketing and construction.
Required Qualifications
The successful candidate will possess the following qualifications:
- 5+ years of experience in marketing, with a focus on the construction or related industry.
- Strong understanding of marketing principles and techniques, including digital marketing, content creation, and brand management.
- Excellent communication skills, both verbal and written, with the ability to craft engaging content and messages for different audiences.
- Proficiency in marketing tools and software, such as Adobe Creative Suite, Google Analytics, and marketing automation platforms.
- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and priorities.
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
- Familiarity with construction terminology and processes is a plus.
- Willingness to travel occasionally for industry events or project-related activities.
Our client is committed to providing equal employment opportunities and fostering a diverse and inclusive workplace. They operate in compliance with all applicable laws and regulations and maintain a drug-free work environment. Candidates are encouraged to submit their cover letter, qualifications, and resumes via email.
Job Type: Full-time
Salary: $65,000 to $85,000 (will go much higher for the right candidate)
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Paid time off
Schedule:
Experience:
- Marketing: 5 years (Required)
Language:
Work Location: Maitland, FL