MARKETING MANAGER JOB DESCRIPTION

SLED-Specific Marketing and Business Development Responsibilities

• Seek and identify business opportunities for the firm; primarily in the State and Local Government and Educational market segments; present findings to leadership

• Analyze research data related to clients; competitors; past, current, and prospective markets; present 

findings to leadership

• Build relationships with clients, teaming partners, and community influencers inside and outside the firm

• Track business development opportunities

• Develop pursuit plans and client outreach activities ahead of RFP release

• Research and gather information on potential clients and projects

• Oversee and assist in development of CRM and content management systems

• Schedule and meet with new/existing clients to discover pursuit information and details

• Manage firm leadership schedules to maintain regular client interactions

• Establish and develop pursuit planning documents

• Develop qualification, proposal, and presentation messaging and content

• Lead presentation preparation efforts

• Lead quality control efforts for business development processes

• Develop and maintain strong professional network

• Participate in client organizations

• Work with technical staff to develop proposals and scopes of work and estimate fees

• Monitor legislative and/or regulatory activities that could affect the need for services

• Assist in identifying, interviewing, hiring, onboarding, and training marketing team to include Marketing Coordinator

• Cover Marketing Coordinator responsibilities and/or supervise Marketing Coordinator to cover

 

General Marketing Responsibilities 

• Conduct a marketing audit and present findings to leadership 

• Participate in strategic planning in collaboration with firm leadership

• Participate in creation of the marketing plan and budget

• Manage implementation of the firm’s marketing plan in conjunction with the corporate mission

• Assist leadership team in developing and driving strategic initiatives forward

• Collaborate with business development team to initiate, develop, and manage contact with current 

clients

• Develop and maintain a network of corporate, industry, government, municipal, and community 

contacts to keep abreast of industry, client, and competitor activity 

• Collaborate with business development team to develop and execute pursuit planning activities to win 

new business, assist in selecting presentation team

• Develop branded presentations with targeted messaging

• Conduct post-presentation debriefing internally and with the prospective client

• Analyze and interpret results of client perception surveys and satisfaction studies; present findings to leadership 

• Represent the firm to clients, peer organizations, and business associates

• Manage development and ongoing implementation of corporate brand 

• Develop initiatives and thought leadership content for collateral materials, website, blogs, media, print, 

video, and virtual site tours based on marketing plan strategies 

• Manage firm’s public relations, and generate publicity for the firm

• Manage development of innovative promotions to connect with target audience 

• Manage trade show and special event planning, execution, and follow up

• Interview technical team for project content and stories

• Write articles, case studies, and white papers

• Oversee storyboarding for professional photography and videography

• Assist in identifying metrics to track strategic initiatives and marketing success; present findings to leadership 

• Manage marketing staff, including training for marketing and seller-doers 

• Maintain internal communications program to facilitate information sharing within the firm; inform 

and involve principals and technical staff regarding marketing efforts

• Manage marketing expenditures to ensure consistency with the budget

• Mentor others in business/social etiquette and protocol

• Manage quality control for all marketing deliverables

• Manage selection and implementation of marketing vendors and consultants, including videographers

• Actively participate in professional and community organizations, including SMPS, as well as AIA, ACEC, 

AGC, ABC, ULI, PWC, and others

 

Capabilities

• Persistent and follows through consistently

• Excellent organization skills

• Excellent writing and proofreading ability

• Monitor and understand trends in marketing theory and practice

• Working knowledge of A/E/C terminology and project delivery methods 

• Knowledge of firm’s practice, clientele, goals, policies, and procedures

• Effective mentoring/teaching abilities and leadership/managerial skills

• Strong time-management and organizational skills

• Quality control

• Attention to detail

• Commitment to excellence

• Ability to prioritize

• Embrace technology and ever-advancing communications and organizational tools

 

Education/Certification Requirements

• Bachelor’s degree with 4 to 7 years of experience 

recommended

• Without a degree, 6 to 10 years of relevant A/E/C 

experience required

• Recommended: CPSM certification (or pursuit of certification)

 

Career Path

• Marketing Director, Vice President, CMO

 

Job Requirements

• Travel to events within 2+ hour radius of office with occasional overnight stay required

• Lifting to set up at trade shows and the like

• Standing at trade shows, networking events, presentations, etc.