MARKETING COORDINATOR JOB DESCRIPTION

SLED-Specific Marketing and Business Development Responsibilities

Responsibilities

• Assist Marketing Manager in all aspects of marketing and business development as required

• Monitor sources of industry-related market information 

• Gather research data related to clients; competitors; past, current, and prospective markets; and relevant 

corporate experience

• Monitor online and print sources, including newspapers, magazines, and blogs 

• Maintain list of relevant resources and achieve proficiency in understanding applicable laws and regulations to ensure compliant RFQ/RFP responses 

• Prepare or assemble written and visual information for client presentations

• Maintain scheduling and tracking systems for individual pursuit and proposal elements and status

• Assist in developing pursuit plans and client outreach activities ahead of RFP release

• Help to produce SOQs/proposals, including editing and graphics; prepare for digital and/or print reproduction 

• Identify and monitor SOQ/proposal criteria, ensure response is fully compliant 

• Handle production and arrange for on-time delivery of SOQs/proposals 

• Maintain scheduling and tracking systems for individual pursuit and proposal elements

• Gather content from team and consultants as needed

• Track pre-submittal meeting schedules and attendees, identify decision-makers 

• Record and distribute notes from pre-submittal and public sector meetings 

• Maintain systems to extract, categorize, and retrieve information related to clients, consultants, personnel, 

projects, prior proposals, boilerplate, visuals, and mailing lists

• Help manage seller-doer schedules to maintain regular client interactions

General Marketing Responsibilities

• Monitor sources of industry-related market information

• Gather research data related to competitors; past, current, and prospective markets; and relevant corporate experience 

• Monitor online and print sources, including newspapers, magazines, and blogs 

• Contribute to CRM maintenance and data entry related to clients, consultants, personnel, and mailing lists; maintain content library, including prior proposals, boilerplates, and visuals

• Maintain online presence, including social media, website, and email 

• Embrace and implement brand standards

• Assist with graphics, writing, and proofreading

• Track media kits and opportunity deadlines; maintain list of editorial contacts and publications 

• Handle requested edits to press releases and  article drafts

• Track publication, association, and community event postings

• Ensure compliance with copyright laws and photographer usage rights

• Identify images related to content

• Coordinate awards competition entries; ensure compliance with award requirements

• Coordinate firm/company special events

• Maintain relationships with specialized consultants; delegate and coordinate work for special projects

• Maintain company registrations, track professional staff licensure list or list of industry involvements  

by staff

• Maintain corporate memberships in industry and client organizations

Capabilities

• Understanding of basic business development principles

• Working knowledge of business, CRM, digital, and graphic design software 

• Knowledge of database concepts

• Organizational skills, multi-tasking

• Attention to detail

• Excellent writing and proofreading ability

• Ability to work well with various types of personalities and work styles

• Excellent time management skills

• Knowledge of software/technologies for developing client presentations/communications

• Understanding SOQ/proposal production, including digital and printing/binding 

Education/Certification Requirements

• Associate’s or Bachelor’s degree: one to three years of experience 

• No degree: three to five years of relevant A/E/C experience

Career Path

• Marketing Manager, Marketing Director, Vice President, CMO

Job Requirements

• Travel to events within 2+ hour radius of office with occasional overnight stay required

• Lifting to set up at trade shows and the like

• Standing at trade shows, networking events, presentations, etc.